The name and logo for the company, like most great ideas, was born of a

love story... and a few cocktails. The JLA is for “John Loves Amy”. Amy is John's wife.
She always tells him how “unromantic” he is, so he named the company to
show her that he is, indeed, a true romantic.

The tiger is John's totem. He collects tiger sculptures and art work,
so it was all but inevitable a tiger would make its way into
the company logo.